Lucy & Yak is moving its Nottingham store to 29 Bridlesmith Gate, just three years after it first opened in the city.
The move reflects growing demand from local customers and a desire to create a more prominent home within the city's independent shopping district.
Importantly, the brand is keen to reassure customers that it is not leaving Nottingham, but relocating just a short distance away.
The new store will sit alongside a host of popular retailers on Bridlesmith Gate, including Bird & Blend Tea Co., Fopp, Ink & Ember, FatFace, White Stuff, Bravissimo and Cornish Bakery.
Launch weekend
To mark the opening, Lucy & Yak has planned a launch weekend packed with activities, giveaways and collaborations with other Nottingham businesses.
Saturday's opening event will begin with a ribbon-cutting ceremony at 9.30 am led by Nottingham artist Kim T (Kim-a-tron), whose vibrant illustrations have become a familiar sight across the city's creative community. Shoppers will be among the first to explore the new space, with 50 free tote bags available and complimentary doughnuts from local favourite Doughnotts.
Kim T will also host a special meet-the-artist session, creating live portraits for a limited number of visitors during the first hour of trading.
Across both days, customers will receive 20% off full-price purchases and have the chance to spin a prize wheel, with prizes including Rudy's Pizza vouchers, Lush products, Bird & Blend teas, Lucy & Yak accessories, sari bags and merchandise designed by Kim T.
Circular fashion workshops
On Sunday, the focus shifts to creativity and circular fashion, with customers invited to take part in free Re:Yak customisation workshops featuring Kim T patch and embroidery designs.
The new store will also feature Lucy & Yak's Re:Yak offering, allowing customers to shop pre-loved and repaired garments as part of the brand's commitment to keeping clothing in circulation for longer.
Since launching Re:Yak three years ago, more than 50,000 garments have been resold, repaired or recycled through the initiative, helping extend product life and reduce textile waste.
What the store manager says
Lisa Wright, Store Manager at Lucy & Yak Nottingham, said:
"We're incredibly excited to be opening the doors to our new Bridlesmith Gate home. Nottingham has been such a fantastic city for us since opening in 2023, and this move reflects the amazing support we've received from customers here so far.
"We want people to know we're not leaving Nottingham, we're simply moving to a new location that gives us an even better place to welcome our community. Launch weekend is all about celebrating with our customers, supporting local businesses and showcasing the creativity and circular fashion values that are at the heart of Lucy & Yak."
